About Honeyguide
With Honeyguide, you take the step towards personal and business growth. Natural curiosity is what helps us discover the root cause of your issue. These insights lead to strategic clarity, valuable customers, and engaged leadership. That’s how we guide leaders and companies towards sustainable growth in a powerful and energetic way.
With years of hands-on experience, we recognize the challenges and opportunities that can arise. Especially when you reach a crossroads and have to make a decision, we add value as an equal partner. We understand the struggle of having to manage the daily demands while building for tomorrow. Let us help you: as an experienced guide to new possibilities and growth. Just like the African ‘greater honeyguide’ leads people to honey, with our unique sound we guide you to gold: growth. Within yourself. And within your company.
Honeyguide has a flexible approach that always matches your (strategic) questions. You can choose an existing program or opt for a custom-made trajectory. Discover more about Honeyguide and the face behind it. Let’s grow. Let’s go.





Meet Casper
Casper Schoenmakers is the founder of Honeyguide. His curiosity, positive energy, empathy, and analytical thinking help you find clarity—in yourself and in your company. In a unique, equal, and playful way, he guides you towards concrete steps for growth.
Casper brings 14 years of experience from various leadership positions at the executive level at Procter & Gamble. In addition, he successfully set up and sold Van Heinde to Sligro as an entrepreneur. Subsequently, he worked for four years as CCO and MD at Bolsius, after which he organically continued his career in advisory & guidance. Precisely because he knows the different positions himself, with Casper you choose involved service.
He flourishes in places where the world is in motion, where there are more questions than answers, and where custom solutions and innovation are needed. In places where growth and change are essential, Casper is the right person to bring in as extra power for transformation. With his ‘can-do-mentality’ and positive example, he not only helps you determine where you want to go but also ensures that you actually take action. He has been inspired by the African bird ‘the Greater Honeyguide’. Both Casper and this bird guide you to the honey, to growth.
Casper lives in the Netherlands with his wife, three teenage children, and several pets. He enjoys outdoor life in various forms: from cycling and walking to gardening.
Inspiration from Nature
Meet the greater honeyguide
What makes this African bird unique is the rare collaboration in finding honey. ‘The greater honeyguide’ leads people to honey through its specific call. The remnant of the honeycomb is then food for the bird. A special symbiosis. The honeyguide is naturally a guide to a valuable source. Comparable to our role. Nature is Casper Schoenmakers’ greatest source of inspiration since childhood.
